An in-house program will be more consistent, due to a lower turnover rate in the creative team. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. The trends will start to appear! Just like it took a lot of time and effort …

Effective search engine optimization is actually easier than you think. This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. How do you work out the price of SEO packages? In business-to-business markets, brand equity influences selections in the buying decision-making process …

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Most search engines like links of either type, although more specifically the one way links. One way links are more …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Our process helps you manage expectations while delivering high quality work, on time. SEO is not meant to garner …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. You notice a spike in organic traffic from a foreign market that piques your interest. Links within long-form, evergreen content are also more valuable than …