Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. On the other hand …

Using PPC in parallel with SEO can be helpful. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Your SEO strategy might include links …

You must also use social SEO. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. That is why features like Apple's Siri and Microsoft's Cortana are so extremely …

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. cross-selling possibilities. As its name implies - it is timeless. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Converting traffic is what matters. Google guidelines are very strict and sites operating outside of current recommendations can receive a …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. It's an unhealthy practice to decide for yourself what the data should be telling you. Once you ensure that content is …

Tell a Friend scripts allow site visitors to e-mail others a link to your site. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. Before writing a blog, it's important that you conduct a keyword …

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out …

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Content simply refers to the text …

Packages and labels must meet the legal and cultural needs of individual countries. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. Through checkout scanners, retailers know which products and brands …

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It's far superior for outsiders …