Myths and misconceptions about meta tags

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. It's …

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Is this the end of SERPs as we know it?

International marketers utilize both standardization and adaptation tactics with regard to brands and products. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. In itself it cannot be harmful for your SEO but …

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Improve Your Digital Marketing ROI Today

Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition …

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Warning: These mistakes could destroy your static pages

But simply knowing what SEO stands for doesn't tell you everything about it-not that we should be surprised. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. When I originally designed my website, I came …

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Why citations matter

How would you make that search engine understand your photograph of the best pen in the world? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Decoding occurs when the receivers (customers or retailers) encounter the message. What SMEs haven't realised yet, is the fact that users …

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How to survive your first encounter with domain authority

They also create an avenue for new traffic to visit your website.: Consumers check store hours, obtain directions to a business, and compare prices. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy …

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Making Sense of All This Keyword Data

Ultimately, it is the conversions that matter. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks …

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Questions to ask about keywords

It should be authentic and in tune with the brand. This phase comprises two broad areas of work effort: internal and external optimizations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most …

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Use Link Baiting To Get More Clicks from the SERPS

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. SEM and SEO can be difficult topics to understand. Coupons and discounts work offline and they work online, particularly when your target audience has …

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