It should be authentic and in tune with the brand. This phase comprises two broad areas of work effort: internal and external optimizations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most …

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's …

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you're up to date on …

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Most search engines like links of either type, although more specifically the one way links. One way links are more …

Individuals can be sent emails based on geotargeting techniques. As technology evolved, the use of keywords by search engines has become obsolete. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees …

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. SEM and SEO can be difficult topics to understand. Coupons and discounts work offline and they work online, particularly when your target audience has …

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. You aren't just desperately trying to attract any kind of viewer - you want relevant visitors who are likely to connect or engage with your …

Marketers post ads prepared for television to video websites. The combination of SEO and conversion can result in a lift in organic results. Search engines pick what content they will and won't index as they go through the crawling process. Does your website's content fall a little too close to …

Consumers desire high quality along with lowprices. Collocation hosting involves placing your server hardware within your provider's data room. Informative ads tend to work best in high-involvement situations. Why are you the right choice?

Assessing historical progress and how you've been helped by link bait

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out …

Searches for niche keywords often produce 100% organic results. It can be of tremendous value to your target audience. Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks …

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. As more content becomes available …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Our process helps you manage expectations while delivering high quality work, on time. SEO is not meant to garner …

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Content simply refers to the text …

There's some effort to collect them initially and to freshen them over time, but there is no cost. These include paginated pages, categories, alphabetical, tags and search results). SEO is the tool to drive people to your website. Investing in SEO can have an exceptional rate of return compared to …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you …

Compelling content that excites people fosters a site's search dominance far more than thin corporate advertising coupled with stock imagery. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. Recognizing intent will allow you to improve keyword …

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Search engines don't like familiar or …

The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. SEO work brings long-term value. When pursuing a link, which is more important, relevance or authority? The trouble with creating your second or fifth page for lollipops, for instance, is …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a …

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. In establishing domain names, you …

Packages and labels must meet the legal and cultural needs of individual countries. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads. Through checkout scanners, retailers know which products and brands …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Competitor Analysis can help you to identify links, ads and other tools which are working well on other …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Publish content that delivers value. The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. For a search program …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. You notice a spike in organic traffic from a foreign market that piques your interest. Links within long-form, evergreen content are also more valuable than …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading …

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 …

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. It's far superior for outsiders …