The final ingredient of a powerful brand results when the company acts ethically. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. The research phase is the first phase of the SEO process. Have you ever …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms …

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Or does the web visitor click on another internal webpage?Grammar …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. In itself it cannot be harmful for your SEO but …

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. The …

These tools can provide information about duplicated content whether it is on your website or off-site. Sometimes you just have to be creative. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which …

Running your site in the same IP neighborhood as another spam site could be harmful, and not just from a search engine perspective. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds …

The search engines try to help searchers narrow in on what they're looking for and to provide refinement suggestions in a number of ways. Now we've established what SEO is, as well as what and not what to do - it's time to build a cohesive SEO strategy. Publish quality content …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. The trends will start to appear! Just like it took a lot of time and effort …

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Excessive repetition of keywords, and …

Sometimes the type of trust issue you're faced with is related to reputation or branding. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the …

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Sometimes, your blog simply doesn't get the attention …

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. You need to begin the title of your home page with the Primary Keyword Phrase, which should be …

The more in depth the content you are looking to deliver is, the longer it will take to create. In practice, an SEO consultant generally looks after other areas of digital marketing. e. If you think about things from a business perspective first, your SEO effort will be all the …

The fees applied to domain transfers should be standard domain renewal fees and should not be considered penalties. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just …

You need to make sure that your address is in the area you are actually targeting. If you can't back up your marketing in a specific location, then your efforts are never going to be as rewarding. Some frustration with having huge repositories, and yet finding no useful purpose in …

Using PPC in parallel with SEO can be helpful. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Your SEO strategy might include links …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. I think it 's safe to assume that …

You must also use social SEO. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. That is why features like Apple's Siri and Microsoft's Cortana are so extremely …

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don't realize how mobile their customers really are). But where …

Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition …

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. cross-selling possibilities. As its name implies - it is timeless. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

For the longest time, Yahoo! Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. The hardest part can be knowing what …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To help answer those questions, here's a look at what makes content evergreen and why that matters for your …

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Linguistics represents one major hurdle. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Converting traffic is what matters. Google guidelines are very strict and sites operating outside of current recommendations can receive a …

But simply knowing what SEO stands for doesn't tell you everything about it-not that we should be surprised. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. When I originally designed my website, I came …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. It's an unhealthy practice to decide for yourself what the data should be telling you. Once you ensure that content is …

How would you make that search engine understand your photograph of the best pen in the world? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Decoding occurs when the receivers (customers or retailers) encounter the message. What SMEs haven't realised yet, is the fact that users …

Use Google's Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear …

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As I already stated, SEO generates valuable traffic. Companies can speed this process by registering with various search engines in order to have the site indexed and …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! These messages are sent to every constituency, including customers, suppliers …

Above all else, never be tempted to plagiarise. How do you prepare your site for link building? First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Google values relevancy to the user's search more than it values pure …

Doing so is easy and only requires an HTML editor. In essence, consumers tend to prefer brands sold by socially responsible companies. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Yahoo!'s web crawler …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. A brand's position can be altered if market conditions change over time or a brand's target market shrinks. Google and …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to …

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain's backlink profile. It is important to have backlinks from quality sites, and those backlinks should be contextual. Avoid …

Effective search engine optimization is actually easier than you think. This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. How do you work out the price of SEO packages? In business-to-business markets, brand equity influences selections in the buying decision-making process …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Big companies typically …