Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition …

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. cross-selling possibilities. As its name implies - it is timeless. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

For the longest time, Yahoo! Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. The hardest part can be knowing what …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To help answer those questions, here's a look at what makes content evergreen and why that matters for your …

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Linguistics represents one major hurdle. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Converting traffic is what matters. Google guidelines are very strict and sites operating outside of current recommendations can receive a …

But simply knowing what SEO stands for doesn't tell you everything about it-not that we should be surprised. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. When I originally designed my website, I came …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. It's an unhealthy practice to decide for yourself what the data should be telling you. Once you ensure that content is …

How would you make that search engine understand your photograph of the best pen in the world? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Decoding occurs when the receivers (customers or retailers) encounter the message. What SMEs haven't realised yet, is the fact that users …

Use Google's Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear …

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As I already stated, SEO generates valuable traffic. Companies can speed this process by registering with various search engines in order to have the site indexed and …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! These messages are sent to every constituency, including customers, suppliers …

Above all else, never be tempted to plagiarise. How do you prepare your site for link building? First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Google values relevancy to the user's search more than it values pure …

Doing so is easy and only requires an HTML editor. In essence, consumers tend to prefer brands sold by socially responsible companies. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Yahoo!'s web crawler …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. A brand's position can be altered if market conditions change over time or a brand's target market shrinks. Google and …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to …

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain's backlink profile. It is important to have backlinks from quality sites, and those backlinks should be contextual. Avoid …

Effective search engine optimization is actually easier than you think. This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. How do you work out the price of SEO packages? In business-to-business markets, brand equity influences selections in the buying decision-making process …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Big companies typically …

They may have value for someone looking for a particular news report from an earlier period. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. In particular, mobile applications …

They also create an avenue for new traffic to visit your website.: Consumers check store hours, obtain directions to a business, and compare prices. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy …

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. In 2007, Google introduced universal …

This method involves developing efficient and effective organic results that arise from a natural search process. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query …

Ultimately, it is the conversions that matter. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A work around so as to fix this phenomenon is to track what Google analytics calls the …

Tell a Friend scripts allow site visitors to e-mail others a link to your site. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. Before writing a blog, it's important that you conduct a keyword …

It should be authentic and in tune with the brand. This phase comprises two broad areas of work effort: internal and external optimizations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most …

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's …

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice …

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you're up to date on …

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Most search engines like links of either type, although more specifically the one way links. One way links are more …

Individuals can be sent emails based on geotargeting techniques. As technology evolved, the use of keywords by search engines has become obsolete. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees …

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. SEM and SEO can be difficult topics to understand. Coupons and discounts work offline and they work online, particularly when your target audience has …

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. You aren't just desperately trying to attract any kind of viewer - you want relevant visitors who are likely to connect or engage with your …

Marketers post ads prepared for television to video websites. The combination of SEO and conversion can result in a lift in organic results. Search engines pick what content they will and won't index as they go through the crawling process. Does your website's content fall a little too close to …

Consumers desire high quality along with lowprices. Collocation hosting involves placing your server hardware within your provider's data room. Informative ads tend to work best in high-involvement situations. Why are you the right choice?

Assessing historical progress and how you've been helped by link bait

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out …

Searches for niche keywords often produce 100% organic results. It can be of tremendous value to your target audience. Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks …