Improve Your Digital Marketing ROI Today

Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not have already brainstormed. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition …

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Search engine health checks should look at long tail search

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. cross-selling possibilities. As its name implies - it is timeless. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get …

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Unexpected ways quality can help with getting your website noticed

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Keyword Modifiers

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To help answer those questions, here's a look at what makes content evergreen and why that matters for your …

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Can javascript really make a difference?

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Linguistics represents one major hurdle. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand …

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Let's talk about SEM

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Converting traffic is what matters. Google guidelines are very strict and sites operating outside of current recommendations can receive a …

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Warning: These mistakes could destroy your static pages

But simply knowing what SEO stands for doesn't tell you everything about it-not that we should be surprised. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. When I originally designed my website, I came …

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Are you making these conversion rates mistakes?

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. It's an unhealthy practice to decide for yourself what the data should be telling you. Once you ensure that content is …

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Why citations matter

How would you make that search engine understand your photograph of the best pen in the world? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Decoding occurs when the receivers (customers or retailers) encounter the message. What SMEs haven't realised yet, is the fact that users …

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Actionable tips on web portals and Instagram

Use Google's Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear …

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Adopt a customer centric view of user generated content

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As I already stated, SEO generates valuable traffic. Companies can speed this process by registering with various search engines in order to have the site indexed and …

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Analysing The Data

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! These messages are sent to every constituency, including customers, suppliers …

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Are you making these Google algorithms errors?

Above all else, never be tempted to plagiarise. How do you prepare your site for link building? First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice. Google values relevancy to the user's search more than it values pure …

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Are you making these Google algorithms errors?

Doing so is easy and only requires an HTML editor. In essence, consumers tend to prefer brands sold by socially responsible companies. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Yahoo!'s web crawler …

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Define your goals with regards to anchor text

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to …

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Emphasizing fast results by using doorway sites

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain's backlink profile. It is important to have backlinks from quality sites, and those backlinks should be contextual. Avoid …

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Google ranking factors can be affected by analytics

Effective search engine optimization is actually easier than you think. This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. How do you work out the price of SEO packages? In business-to-business markets, brand equity influences selections in the buying decision-making process …

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How I improved my landing pages in one day

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Big companies typically …

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How to focus on gateway sites

They may have value for someone looking for a particular news report from an earlier period. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. In particular, mobile applications …

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How to survive your first encounter with domain authority

They also create an avenue for new traffic to visit your website.: Consumers check store hours, obtain directions to a business, and compare prices. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy …

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Is this the end of javascript as we know it?

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. In 2007, Google introduced universal …

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Make metrics the focal point of your marketing efforts

This method involves developing efficient and effective organic results that arise from a natural search process. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query …

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Making Sense of All This Keyword Data

Ultimately, it is the conversions that matter. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks …

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More importance is given to authority sites

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A work around so as to fix this phenomenon is to track what Google analytics calls the …

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One element of your strategy should look at URLs

Tell a Friend scripts allow site visitors to e-mail others a link to your site. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. Before writing a blog, it's important that you conduct a keyword …

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Questions to ask about keywords

It should be authentic and in tune with the brand. This phase comprises two broad areas of work effort: internal and external optimizations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most …

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Take a customer focused approach to indexed pages

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's …

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The secret behind 301 redirects

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice …

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The ugly truth about search queries

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

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Thinking about web 2.0 makes everything OK

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you're up to date on …

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Update your splogs on a regular basis

Individuals can be sent emails based on geotargeting techniques. As technology evolved, the use of keywords by search engines has become obsolete. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees …

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Use Link Baiting To Get More Clicks from the SERPS

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. SEM and SEO can be difficult topics to understand. Coupons and discounts work offline and they work online, particularly when your target audience has …

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Using traffic estimation tools in conjunction with backlinks

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. You aren't just desperately trying to attract any kind of viewer - you want relevant visitors who are likely to connect or engage with your …

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What everyone ought to know about webmaster tools

Consumers desire high quality along with lowprices. Collocation hosting involves placing your server hardware within your provider's data room. Informative ads tend to work best in high-involvement situations. Why are you the right choice?

Assessing historical progress and how you've been helped by link bait

SEO isn't magic or voodoo …

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When your use of domain authority becomes obsessive

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out …

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