Myths and misconceptions about meta tags

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. It's …

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Don't forget about doorway sites

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. As we discovered earlier, if your search result is more compelling than those around it, searchers very …

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The ugly truth about sitemaps

Taking it a step further, assessing what's currently trending in terms of topics, and basing your meta description's phrasing on that can help nail down what may be best for your brand. The open source community has a lot to offer when it comes to CMSs. This will also help …

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Remember that bread crumbs make the web go round

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Approximately 50 Copywriting in SEO is the art and science of …

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What your mum didn't tell you about backlinks

your home page or blog listing pages). Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Social signals aren't an important part of the …

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Is this the end of SERPs as we know it?

International marketers utilize both standardization and adaptation tactics with regard to brands and products. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. In itself it cannot be harmful for your SEO but …

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Useful tips from experts in page rank

The search engines try to help searchers narrow in on what they're looking for and to provide refinement suggestions in a number of ways. Now we've established what SEO is, as well as what and not what to do - it's time to build a cohesive SEO strategy. Publish quality content …

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Make sure your website is indexed in Baidu

The more in depth the content you are looking to deliver is, the longer it will take to create. In practice, an SEO consultant generally looks after other areas of digital marketing. e. If you think about things from a business perspective first, your SEO effort will be all the …

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Why most people will never be great at RSS feeds

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don't realize how mobile their customers really are). But where …

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Let's talk about SEM

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Converting traffic is what matters. Google guidelines are very strict and sites operating outside of current recommendations can receive a …

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Why citations matter

How would you make that search engine understand your photograph of the best pen in the world? Make sure to review the sites on desktop, mobile, tablet, TV, etc. Decoding occurs when the receivers (customers or retailers) encounter the message. What SMEs haven't realised yet, is the fact that users …

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Adopt a customer centric view of user generated content

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As I already stated, SEO generates valuable traffic. Companies can speed this process by registering with various search engines in order to have the site indexed and …

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Making Sense of All This Keyword Data

Ultimately, it is the conversions that matter. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks …

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Thinking about web 2.0 makes everything OK

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. For those articles that do actually offer steps to take, they are normally limited to looking at your titles and making sure you're up to date on …

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Use Link Baiting To Get More Clicks from the SERPS

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. SEM and SEO can be difficult topics to understand. Coupons and discounts work offline and they work online, particularly when your target audience has …

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Analyse your existing SEO

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Content simply refers to the text …

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Create a roadmap for linking between your own articles

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you …

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Don't guess your site speed problems; diagnose

Compelling content that excites people fosters a site's search dominance far more than thin corporate advertising coupled with stock imagery. The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. Recognizing intent will allow you to improve keyword …

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Focus on ROI Instead of reporting

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Search engines don't like familiar or …

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Interesting facts I bet you never knew about link research

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. In establishing domain names, you …

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