Just ask MySpace. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. For example, where would …

Check to see if the domain is indexed by putting "site:example.com" in the Google search bar. If it is, that's a good sign, but if it isn't, it doesn't necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission …

Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore …

Using PPC in parallel with SEO can be helpful. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Your SEO strategy might include links …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. I think it 's safe to assume that …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Linguistics represents one major hurdle. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand …

But simply knowing what SEO stands for doesn't tell you everything about it-not that we should be surprised. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. When I originally designed my website, I came …

They may have value for someone looking for a particular news report from an earlier period. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. In particular, mobile applications …

This method involves developing efficient and effective organic results that arise from a natural search process. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A work around so as to fix this phenomenon is to track what Google analytics calls the …

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's …

Individuals can be sent emails based on geotargeting techniques. As technology evolved, the use of keywords by search engines has become obsolete. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees …

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The online execution of a discount occurs as a promotion code that users enter during the checkout process on your Web site, while a coupon is printed out …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Publish content that delivers value. The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. For a search program …

Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 …