that search engines understand the new site and what it should rank for). Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established societies? When Beverley new content ask …

The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to …

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in …

An in-house program will be more consistent, due to a lower turnover rate in the creative team. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six …

Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. On the other hand …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms …

Running your site in the same IP neighborhood as another spam site could be harmful, and not just from a search engine perspective. Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds …

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Excessive repetition of keywords, and …

You must also use social SEO. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. That is why features like Apple's Siri and Microsoft's Cortana are so extremely …

Use Google's Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Big companies typically …

It should be authentic and in tune with the brand. This phase comprises two broad areas of work effort: internal and external optimizations. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Our process helps you manage expectations while delivering high quality work, on time. SEO is not meant to garner …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading …

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …