Lets look at our approach to ROI

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. For example, if you post a link on an irrelevant site and lose page rank, you could face a slow or impossible recovery even after you take that link down. Any outdoor …

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How do I make sure results are guaranteed and long-term?

This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect …

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The lazy way to nofollow links

As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be …

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Thinking about hits makes everything OK

There are umpteen factors colliding in the search results you see, including location, device used, sessions you're logged into, if you are walking while searching on a phone or standing still, and so on. If it does not already exist, thin content is easy enough to prevent. Depending on your …

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Write a 1000+ words article about keywords

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that …

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Set a bare minimum expectation for what SEO can achieve

Instead of writing stellar content, we are going to steal links (that's what it's called) from our competition. Google's Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. They're therefore considered to be "thin". I'm on …

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Guide mobile users accurately - don't just rely on reporting

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about-an enormous waste of SEO resources. Or does the web visitor click on another internal webpage?Grammar …

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Write about canonical URLs

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. The …

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Understanding the rationale behind link intersects

These tools can provide information about duplicated content whether it is on your website or off-site. Sometimes you just have to be creative. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which …

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Follow a consistent cadence towards content

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. The trends will start to appear! Just like it took a lot of time and effort …

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Get rid of comment spam for good

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Sometimes, your blog simply doesn't get the attention …

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Search engine health checks should look at long tail search

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. cross-selling possibilities. As its name implies - it is timeless. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get …

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Keyword Modifiers

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). To help answer those questions, here's a look at what makes content evergreen and why that matters for your …

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Are you making these Google algorithms errors?

Doing so is easy and only requires an HTML editor. In essence, consumers tend to prefer brands sold by socially responsible companies. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Yahoo!'s web crawler …

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Define your goals with regards to anchor text

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to …

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Emphasizing fast results by using doorway sites

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain's backlink profile. It is important to have backlinks from quality sites, and those backlinks should be contextual. Avoid …

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One element of your strategy should look at URLs

Tell a Friend scripts allow site visitors to e-mail others a link to your site. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. Before writing a blog, it's important that you conduct a keyword …

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The secret behind 301 redirects

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice …

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The ugly truth about search queries

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 …

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What everyone ought to know about webmaster tools

Consumers desire high quality along with lowprices. Collocation hosting involves placing your server hardware within your provider's data room. Informative ads tend to work best in high-involvement situations. Why are you the right choice?

Assessing historical progress and how you've been helped by link bait

SEO isn't magic or voodoo …

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Actionable tips on doorway sites and Facebook

Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. As more content becomes available …

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Forum signatures build SEO links

The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. SEO work brings long-term value. When pursuing a link, which is more important, relevance or authority? The trouble with creating your second or fifth page for lollipops, for instance, is …

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Lessons I learned about cloaking

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Competitor Analysis can help you to identify links, ads and other tools which are working well on other …

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