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The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Time is money!

Questions to ask about offsite SEO

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. If you get these elements Do your homework! The primary resources are all available here. Its as simple as your ABC's correct, you can move on to address additional optimization factors. To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor's experience without hampering load time which could affect your SEO ranking.

Things you most likely didn't know about analytics

Content quality is what will really change your ranking. Besides overseeing the content, For example, where would one find a large rocking horse ? the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications, copy writing, photography, and graphic design in the next six weeks? Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits.

I don't want to spend this much time on RSS feeds . How About You?

Although big companies have large marketing budgets, they too can benefit from receiving (almost free) hits. A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. Deleting Facebook comments or manipulating your reviews will only make life worse. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site."

Analyse your existing SEO

While a 301 ensures a user can no longer land on a page - they are redirected to an assigned URL - canonical URLs are accessible. In I'm always shocked by OSOO, in this regard. the next section of this guide we are going to learn about off-page optimization and how to leverage off-page to skyrocket your website to the top of the SERPs. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. An outside agency often costs less when compared to less efficient inhouse facilities.